Client:
Unilever - Knorr
Role:
Art Director / Designer
As Art Director, I helped lead the ideation, visual execution and production of this localized activation for the Knorr brand to help increase brand awareness and product sales, which ended up winning 3 advertising awards.
Notes:
After 5 months of brainstorming, developement and execution, a “best in class” and successful award-winning event was created.
From concept to reality – where a creative vision became reality.
40+ tactics designed across print and digital applications.
From digital scratch-off games and microsites, designed 36ft structures, in-store signage, roadside billbaords, promotional advertisements, apparel, custom shopping carts, food packaging, fiesta pins, prizes are a few items developed over 3 months to bring this activation to life.
We partnered with local Texas influencers to help curate mouth-watering menu items with a Texas flair that had shoppers craving for more.
Digital microsites drove awareness to the event while digital scratch-off games drove engagement and brand awareness.
And the results were… Outstanding!
